WHAT
Before the relaunch of Airbnb’s Experiences platform, they needed a way to empower hosts to deliver meaningful, high-quality experiences at scale. We partnered with Airbnb’s Community team to design a global learning strategy that would inspire creativity while upholding consistent quality standards globally.

HOW
We set a new strategy and framework—Enable, Immerse, Inspire—to educate new and existing hosts. We designed a new onboarding series, defined clear standards for quality, and built an internal Airbnb team to carry the work forward long after our engagement.

IMPACT
We helped onboard over 20,000 hosts to these new standards, laying the foundation for Airbnb’s largest product launch to date. This resulted in a global education programs that helps hosts create experiences that are authentic, safe, and deeply human, strengthening the very thing that makes Airbnb unique: connection.