the kyu collective

WHAT

The kyu collective is a global network of change-making creative firms. Made up of 23 companies working in transformational management consulting, human-centered design, behavioral science and storytelling, kyu fosters collaboration to solve the world’s biggest challenges. In response to the increasing isolation of COVID-19, kyu’s leadership knew they had to find novel ways to engage and connect their 3000 employees who live in 20+ countries. They needed to demonstrate the power of their collective strength in storytelling, design, and innovation.                                                          

HOW
We created kin, a digital gathering designed to bring the entire collective together. For the 2022 edition, we led the naming, developed the 3-day curriculum, and built entirely new content tailored to the moment.

THE IMPACT
More than half the collective participated, and the festival rekindled a sense of shared spirit and purpose. The response was so strong, we were invited to codify our approach—resulting in Design for Magical Gatherings, a toolkit that helps teams bring prototyping, ideation, and play into the heart of their culture.